Table of Contents
Incumbent lost
- Incumbents usually win their re-election in USA
- Donald Trump became the first president in 28 years to lose re-election
- In the last century, ONLY FOUR have lost re election.
- George H.W. Bush 1992
- Jimmy Carter 1980
- Gerald Ford 1976
- Herbert Hoover 1932
1. Experience
- Biden has been in public office for almost 50 years
- 36 years in the Senate
- 8 years as Vice President
- 3 presidential campaigns
- Decades of deep relationships to build on while getting support from Democratic party.
- Biden described Trump’s four years as an aberration.
- “But if we give Donald Trump eight years in the White House, he will forever and fundamentally alter the character of this nation, who we are. And I cannot stand by and watch that happen.”
2. Message of Unity
- Reassuring Americans that he could carry them back to a calmer, less politically divisive past.
- Supported the Black lives Matter protests (But NOT ‘Defund the police’)
- Focus on values like – empathy and decency.
- He made history by choosing a Black+ Asian woman, Kamala Harris, to be his running mate.
- During the primaries , he held firm to the center while his rivals raced to the left.
3. Digital Campaign
- Joe Biden – From a virtual disaster in early campaigning to first in American history to run a general-election campaign nearly entirely online, using an avalanche of data-driven texts, calls and Facebook groups.
- For months, Biden held virtual events and live-streamed speeches from his home.
- His campaign Digital organizers recruited more than 200,000 volunteers and deployed them to send hundreds of millions of text messages and phone calls.
4. Campaign Strategy
- States Biden Flipped
- Pennsylvania (20 votes)
- Michigan (16 votes)
- Wisconsin (10 votes)
2016 Map
2020 Map
Highest turnout in US Presidential elections since 1900 – 66.9%
- Biden Mobilised black and working class voters
- Mail Ballots help working class people vote easily
- 331 million
- 240 million
- 160 million
5. Donald Trump as Opponent
- President Trump’s errors set a low bar amid
- Covd19 pandemic
- Economic recession
- National reckoning over systemic racism
- Trump’s inability to empathize with the American people about the situation they’re in.
- During #BLM protests, Trump called protesters “thugs,” threatened them with “vicious dogs” and promised that “when the looting starts, the shooting starts.”
- Biden consoled George Floyd’s family, visited with racial-justice protesters and attended a community meeting at a local Black church.
- There was enough enthusiasm against Trump that even if people weren’t in love with Joe Biden, they certainly were able to vote for him.
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