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NUDGE THEORY Richard Thaler
What ?
- Theory that provide insights about nudging people towards desirable behaviour even while preserving their liberty to choose.
- Egs. Beti Bachao Beti Padhao, SBM
In detail
- Policy shift that encourages people to make decisions that are in their broad self interest.
- Doesn’t penalise, but makes easier to take certain decision.
- Knowing how people think
Economic Survey
- Advocated use of behavioural economics concept of nudge
- Encourage desirable social and economic change
- Recommended setting up a behavioural economics unit in the NITI Aayog
International examples
- UK pension policy
- Low savings among private sector workers
- Automatic enrolment Scheme
- Organ donation
- Spain operates an opt-out system
Civil liberty
- Doesn’t infringe civil liberties
- Increasing becoming popular
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