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- Amidst growing anti-China sentiment in the country, traders’ body Confederation of All India Traders (CAIT) has written to finance minister Nirmala Sithraman, IT and telecom minister Ravi Shankar Prasad and commerce minister Piyush Goyal to investigate Chinese handset companies that make smartphones locally, especially from the data security and privacy point of view.
- Senior company executives, speaking off record, said they will also be firming up product launch strategies, festive season planning and investment plans, all of which were put on hold for almost a month, after Chinese troops attacked Indian soldiers in Galwan.
- With Indo-China LAC tensions down a few notches, Chinese smartphone and electronics brands such as Xioami, Vivo, Haier, Oppo and OnePlus are reviving their marketing and advertising spends in India.
HIGHLIGHTING “MAKE IN INDIA”
- Vivo, Realme, Xiaomi and One-Plus are again focusing on expanding local production and highlighting “make in India” in their advertising campaigns and product packaging, industry executives said.
- Vivo, Xiaomi, Oppo, Realme and OnePlus have also started launching new models and even entering new categories. Vivo’s advertising for its new models will come back to newspapers, television and billboards.
- Haier has lined up fresh marketing plans starting with Onam next month.
- As per industry estimates, Chinese electronics and smartphone companies together spends over Rs 2,500 crore annually on promotional activities, including advertising, social media and retail activations.
- “Chinese brands were waiting for supplies to normalise and sentiments to improve-…which have happened now,” said IDC India research director Navkendar Singh.
- “Next five months are crucial…that’s why they are stepping up their marketing spend…and it’s a test for these brands…whether anti-China sentiments really hurt them or not,” he said.
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