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India Launches Premium Cotton Brand – Kasturi – Free PDF Download

India Launches Premium Cotton Brand – Kasturi – Free PDF Download_4.1

India Launches Premium Cotton Brand – Kasturi – Free PDF Download_5.1

  • On 7th October, 2020, Union Minister of Textiles launched the 1st ever Brand & Logo for Indian Cotton on World Cotton Day.
  • India’s premium Cotton would be known as ‘Kasturi Cotton’ in the world cotton Trade.

UPSC 2020 GS PAPER 1

  1. “The crop is subtropical in nature. A hard frost in injurious to it. It requires at least 210 frost-free days and 50 to 100 centimenters of rainfall for its growth. A light well-drained soil capable of retaining moisture is ideally suited for the cultivation of the crop.”

Which one of the following is that crop?
(a) Cotton
(b) Jute
(c) Sugarcane
(d) Tea

Cotton plant

  • Gossypium hirsutum
  • Kharif Crop
  • Temperature à 21-30°C.
  • Rainfall à Around 50-100cm.
  • Soil à  Well-drained black soil

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  • The fiber is most often spun into yarn or thread and used to make a soft, breathable textile.

India Launches Premium Cotton Brand – Kasturi – Free PDF Download_7.1

  • Cotton Products –
  • Fibre
  • Textiles
  • Oil
  • Animal feed.

Cotton in India

  • Cotton is one of the principal commercial crops of India and it provides livelihood to about 6 million cotton farmers.
  • India produces about 6 Million tons of cotton every year which is about 23% of the world cotton.
  • India produces about 51% of the total organic cotton production of the world.
  1. 2nd largest cotton producer in the world.
  2. The largest consumer of cotton in the world.
  3.  3rd largest exporter of cotton in the world.

Top Cotton Producing Countries

  1. China
  2. India
  3. USA

Top Cotton Producing States in India

  1. Gujarat
  2. Maharashtra
  3. Telangana
  4. Andhra Pradesh
  5. Rajasthan

India Launches Premium Cotton Brand – Kasturi – Free PDF Download_8.1

Why Branding is required?

  • Indian cotton fetches poor prices in world market due to contamination and poor quality of fibre
  • Standardisation and certification will help assure quality
  • High value-added products – can fetch at least a 5% price premium, industry experts said
  • The Kasturi Cotton brand will represent Whiteness, Brightness, Softness, Purity, Luster, Uniqueness and Indianness.

Certification is coming soon!

  • Ministry of Textiles in collaboration with Agricultural and Processed Food Products Export Development Authority (APEDA) under the Ministry of Commerce and Industry has prescribed a certification system for organic Cotton

Cotton Corporation of India (CCI)

  • 1970

India Launches Premium Cotton Brand – Kasturi – Free PDF Download_9.1

  • HQ – Navi Mumbai, Maharashtra
  • CCI – Minimum Support Price (MSP) operation of cotton
  • CCI has opened 430 procurement centres in all cotton growing states

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  • With private trade not willing to buy cotton at the minimum support price, the government agency Cotton Corporation of India (CCI) has to step in as the biggest buyer, accounting for a third of the national output.
  • Mobile app – “Cott-Ally” has been developed by CCI
  • For providing latest news regarding weather condition, Crop situation and best farm practices

HYP

  • World Cotton Day
    Theme for World Cotton Day, 2020: Cotton: The Fibre that Moves Me
  • Launched: By World Trade Organisation in 2019 on the initiative of Cotton-4 (Benin, Burkina Faso, Chad and Mali).

UPSC 2020 GS PAPER 1

  1. “The crop is subtropical in nature. A hard frost in injurious to it. It requires at least 210 frost-free days and 50 to 100 centimenters of rainfall for its growth. A light well-drained soil capable of retaining moisture is ideally suited for the cultivation of the crop.”

Which one of the following is that crop?
(a) Cotton
(b) Jute
(c) Sugarcane
(d) Tea

 

 

 

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India Launches Premium Cotton Brand – Kasturi – Free PDF Download_4.1

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