Table of Contents
Ground is Set
- The battleground for being India’s top super-app is set, the players in full form with funds from international giants pouring into the indigenous startups.
What are Super Apps?
- Super-apps have undoubtedly become one of the biggest influences on mobile-service startups worldwide.
- Super-apps are multipurpose apps that have finely integrated multiple functions like chat options, payment and financial services, online shopping and much more.
- Recently in Japan, Yahoo Japan’s parent Z Corp. merged with LINE, the most popular chat app in Japan, Taiwan and Thailand to develop superapp models for both brands.
- Southeast Asia region, startups like Grab and Gojek are making their full attempts to develop themselves into super-apps by adding payment services, food delivery and more to their core ride-hailing functions.
- They want to create a Super App Goal lies somewhere near India’s most popular app, Whatsapp which has about 400 million users.
Jio’s grocery shopping service, JioMart
- Within a Week, JioMart, opened a business account on WhatsApp.
- Consumers are simply connected to JioMart through automated text messaging on WhatsApp.
Danger for Paytm
- The danger of Whatsapp’ s link to Jio’ s multitude of services hovers over Paytm. With shopping as well as payment services, the app will act like a super-app, leaving Paytm in a perilous position.
- With about 350 million registered consuming users and 200 million monthly active users, Paytm is accepted at roughly 15 million merchants.
Jio’s Plans
- JioMart endeavours to link as many as 30 million small-scale retailers to local Jio subscribers with free delivery as a consequence of which Paytm might be adversely affected.
- The online grocery startups like Big Basket and Grofers, as well as Dunzo, which provides “errand” service for residents in many cities will also be dented.
- Amazon and Flipkart which are strengthening their grocery services, will be challenged to their core.
Latest Burning Issues | Free PDF
WhatsApp