Table of Contents
WHAT WE WILL STUDY?
• EARLY LIFE
• STRUGGLES
• RISE OF JOBS
• APPLE
• Steve Jobs was born on February 24, 1955, in San Francisco, California.
Joanne Schieble (later Joanne Simpson) and Abdulfattah “John” Jandali, two
University of Wisconsin graduate students, gave up their unnamed son, Steve Jobs, for
adoption.
• Jobs’ father, Jandali, was a Syrian political science professor, and his mother,
Schieble, worked as a speech therapist.
• Shortly after Steve was placed for adoption, his biological parents married and had
another child, Mona Simpson. It was not until Jobs was 27 that he was able to
uncover information on his biological parents.
CHILDHOOD UNWANTED CHILD
• Schieble became pregnant with Jobs in 1954 when she and Jandali spent the summer with his family in Homs, Syria. Jandali has stated that he “was very much in love with Joanne … but sadly, her father was a tyrant, and forbade her to marry me, as I was from Syria. And so she told
me she wanted to give the baby up for adoption”.
• Schieble’s father was dying at the time, Schieble did not want to aggravate him, and both felt that at 23 they were too young to marry.
In addition, as there was a strong stigma against bearing a child and raising it as a single mother, and as abortions were illegal and dangerous, adoption was the only option women had in the United States in 1954.
• Schieble put herself in the care of a “doctor who sheltered unwed mothers, delivered their babies, and quietly arranged closed adoptions Schieble gave birth to Jobs on February 24, 1955, in San Francisco and chose an adoptive couple for him that was “Catholic, well-educated, and wealthy.”
CHILDHOOD
• Paul and Clara adopted Jobs and the family moved to Mountain View, California, in 1961. Clara worked as an accountant and Paul was a Coast Guard veteran and machinist.
• By the time he was ten, Jobs was deeply involved in electronics and befriended many of the engineers who lived in the neighborhood. He had difficulty making friends with children his own age, however, and was seen by his classmates as a loner.
• While Jobs was always an intelligent and innovative thinker, his youth was riddled with frustrations over formal schooling. Jobs was a prankster in elementary school due to boredom, and his fourth-grade teacher needed to bribe him to study.
• Jobs tested so well, however, that administrators wanted to skip him ahead to high school — a proposal that his parents declined.
YOUNG JOBS
• Though the Jobs family was not well off, they used all their savings in 1967 to buy
a new home, which would allow Jobs to change schools.
• The location of the Los Altos home meant that Jobs would be able to
attend nearby Homestead High School, which had strong ties to Silicon
Valley.
• He began his first year there in late 1968 along with Bill Fernandez.He made
music as a hobby and were completely dawned in it.
YOUNG JOBS
• Later in the year, Jobs enrolled at Reed College in Portland, Oregon.
Reed was an expensive school that Paul and Clara could ill afford, and
they were spending much of their life savings on their son’s higher
education.
• Lacking direction, he dropped out of college after six months and
spent the next 18 months dropping in on creative classes at the
school. Jobs later recounted how one course in calligraphy developed his
love of typography.
• In 1974, Jobs took a position as a video game designer with Atari. Several
months later he left the company to find spiritual enlightenment in India,
traveling further and experimenting with psychedelic drugs.
SPIRITUAL JOURNEY TO INDIA
• Jobs traveled to India in mid-1974 to visit Neem Karoli Baba at his Kainchi ashram in search of spiritual enlightenment. When they got to the Neem Karoli ashram, it was almost deserted because Neem Karoli Baba had died in September 1973.
• Then they made a long trek up a dry riverbed to an ashram of Haidakhan Babaji. In India, they spent a lot of time on bus rides from Delhi to Uttar Pradesh and Himachal Pradesh.
• After staying for seven months, Jobs left India and returned to the US.Jobs had changed his appearance; his head was shaved and he wore traditional Indian clothing. During this time period, Jobs and Brennan both became practitioners of Zen Buddhism.
WOZNIAK AND JOBS
• Back when Jobs was enrolled at Homestead High School, he was introduced to his future partner and co-founder of Apple Computer, Steve Wozniak, who was attending the University of California, Berkeley.
• Jobs then returned to Atari and was assigned to create a circuit board for the arcade video game Breakout. According to Bushnell, Atari offered US$100 Jobs had little specialized knowledge of circuit board design and made a deal with Wozniak to split the fee evenly between them if Wozniak could minimize the number of chips.
• Wozniak had designed a low-cost digital “blue box” to generate the necessary tones to manipulate the telephone network, allowing free long-distance calls. Jobs decided that they could make money selling it.
Jobs said that if not for the blue boxes, there would have been no Apple.
APPLE
• In 1976, when Jobs was just 21, he and Steve Wozniak started Apple
Computer in the Jobs’ family garage. They funded their entrepreneurial
venture by Jobs selling his Volkswagen bus and Wozniak selling his
beloved scientific calculator.
• On 1977, Jobs and Wozniak introduced the Apple II at the West Coast
Computer Faire. It was the first consumer product sold by Apple Computer
and was one of the first highly successful mass-produced microcomputer
products,It was designed primarily by Steve Wozniak.
• Wozniak conceived of a series of user-friendly personal computers, and —
with Jobs in charge of marketing — Apple initially marketed the computers
for $666.66 each. The Apple I earned the corporation around $774,000.
Three years after the release of Apple’s second model, the Apple II, the
company’s sales increased by 700 percent to $139 million.
MILLIONAIRE
• Jobs was worth a million dollars when he was 23 in 1978, 10 million when
he was 24, and over 100 million when he was 25. He was also one of the
youngest “people ever to make the Forbes list of the nation’s richest
people—and one of only a handful to have done it themselves, without
inherited wealth.”
• In 1978, Apple recruited Mike Scott from National Semiconductor to serve
as CEO for what turned out to be several turbulent years. In 1983, Jobs
lured John Sculley away from Pepsi-Cola to serve as Apple’s CEO,
asking, “Do you want to spend the rest of your life selling sugared water,
or do you want a chance to change the world”.
• In early 1984, Apple introduced the Macintosh, which was based on The
Lisa (mouse-driven graphical user interface). The following year, Apple
aired a Super Bowl television commercial titled “1984.” At Apple’s
annual shareholders meeting on January 24, 1984, an emotional Jobs
introduced the Macintosh.
STRUGGLE YEARS
• Microsoft was developing its graphical user interface … for DOS, which it
was calling Windows and didn’t want Apple to sue over the similarities
between the Windows GUI and the Mac interface.“
• Sculley granted Microsoft the license which later led to problems for Apple.
In addition, cheap IBM PC clones that ran on Microsoft software and had a
graphical user interface began to appear.
• But despite positive sales and performance superior to IBM’s PCs, the
Macintosh was still not IBM-compatible. Sculley believed Jobs was hurting
Apple, and the company’s executives began to phase him out. Not actually
having had an official title with the company he co-founded, Jobs was
pushed into a more marginalized position and thus left Apple in 1985.
• Sculley’s and Jobs’s respective visions for the company greatly differed.
President and CEO Sculley had little control over chairman of the board
Jobs’s Macintosh division; it and the Apple II division operated like separate
companies, duplicating services.
NEXT
• January 1985 annual meeting did not mention the Apple II division or employees. Many left including Wozniak, who stated that the company had
“been going in the wrong direction for the last five years” and sold most of
his stock.
• Following his resignation from Apple in 1985, Jobs founded NeXT Inc. with
$7 million. A year later he was running out of money, and he sought
venture capital with no product on the horizon. Eventually, Jobs attracted
the attention of billionaire Ross Perot, who invested heavily in the
company.
PIXAR
• In 1986, Jobs purchased an animation company from George Lucas,
which later became Pixar Animation Studios. Believing in Pixar’s
potential, Jobs initially invested $50 million of his own money in the
company.
• The studio went on to produce wildly popular movies. Pixar’s films have
collectively netted $4 billion. The studio merged with Walt Disney in 2006,
making Steve Jobs Disney’s largest shareholder.
• The first film produced by Pixar was Toy Story (1995), films were A
Bug’s Life (1998); Toy Story 2 (1999); Monsters, Inc. (2001); Finding
Nemo (2003); The Incredibles (2004); Cars (2006); Ratatouille (2007);
WALL-E(2008); Up (2009); and Toy Story 3 (2010). Finding Nemo, The
Incredibles, Ratatouille, WALL-E, Up and Toy Story 3 REINVENTING APPLE.
• Apple eventually bought the NEXT in 1996 for $429 million. In 1997, Jobs
returned to his post as Apple’s CEO. Just as Jobs instigated Apple’s
success in the 1970s, he is credited with revitalizing the company in
the 1990s.
• Jobs put Apple back on track. Jobs’ ingenious products (like the iMac),
effective branding campaigns and stylish designs caught the attention of
consumers once again. In the ensuing years.
• Apple introduced such revolutionary products as the Macbook Air,
iPod and iPhone, all of which dictated the evolution of technology.
Almost immediately after Apple released a new product, competitors
scrambled to produce comparable technologies.
• Apple’s quarterly reports improved significantly in 2007: Stocks were worth
$199.99 a share—a record-breaking number at that time — and the
company boasted a staggering $1.58 billion profit, an $18 billion surplus in
the bank and zero debt.
PERSONAL LIFE
• Steve Jobs and Laurene Powell married on March 18, 1991. The pair met in
the early 1990s at Stanford business school, where Powell was an MBA.
student. They lived together in Palo Alto, California, with their three children.
• Athough he remained a private man who rarely disclosed information about
his family, it is known that Jobs fathered a daughter, Lisa, with girlfriend
Chrisann Brennan when he was 23.
• Chrisann struggled financially for much of her life, and Jobs did not initiate a
relationship with his daughter until she was seven years old. When she was
a teenager, Lisa came to live with her father.
• Chrisann Brennan notes that after Jobs was forced out of Apple, “he
apologized many times over for his behavior” towards her and Lisa. She
also states that Jobs “said that he never took responsibility when he should
have, and that he was sorry.”
BATTLE WITH CANCER
• In 2003, Jobs discovered that he had a neuroendocrine tumor, a rare but
operable form of pancreatic cancer. For nine months, Jobs postponed surgery,
making Apple’s board of directors nervous. Executives feared that shareholders
would pull their stock if word got out that their CEO was ill.
• But in the end, Jobs’ confidentiality took precedence over shareholder disclosure. In
2004, he had a successful surgery to remove the pancreatic tumor. True to form, in
subsequent years Jobs disclosed little about his health.
• Early in 2009, reports circulated about Jobs’ weight loss, some predicting his health
issues had returned, which included a liver transplant. Jobs responded to these
concerns by stating he was dealing with a hormone imbalance. Days later, he went
on a six-month leave of absence.
• After nearly a year out of the spotlight, Steve Jobs delivered a keynote address at an
invite-only Apple event on September 9, 2009. He continued to serve as master of
ceremonies, which included the unveiling of the iPad, throughout much of 2010.
However in January 2011, Jobs announced he was going on medical leave. In
August, he resigned as CEO of Apple, handing the reigns to Cook, and in
October he passed away.
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