Airtel IQ, Cloud Communications Market

Table of Contents

What has happened?

Airtel IQ is a cloud-based omni-channel communications platform which enables brands to deepen engagement with customers,
Through timely and secure

In an increasingly digital world, businesses have to compete to keep consumers and employees engaged online.
Which is why organisations need to deliver unified communications across all branded touch-points.
Businesses with multichannel communications, engage consumers by sharing content across multiple touch-points, including web, apps, social media, email, and more.
However, due to the fragmented nature of multichannel communications, messaging is not necessarily seamless or consistent across channels.
This approach also ignores the need to optimise the customer experience across specific devices, such as mobile, tablet or laptops.
Omnichannel communications refers to unified communications across multiple channels.
This approach allows consumers to have a seamless brand experience as content is optimised for each channel and device.
In turn, organisations with an omnichannel approach allow consumers to migrate from channel to channel in a consistent and seamless way.

“Airtel IQ eliminates the need for multiple communication platforms for different channels.
With just a slice of code, businesses can embed communication services,
Such as Voice, SMS, IVR in their applications and digital properties across desktop and mobile, all through a unified platform.”
Citing an example of a customer ordering food through an online platform and calling the delivery agent to find out the status of order,
The telecom major said that the entire communication is orchestrated seamlessly and securely over Airtel IQ.
The communication is encrypted and all mobile numbers are masked.

India’s big brands such as Swiggy, Justdial, Urban Company, Havells, Dr. Lal Path Labs and Rapido
Have signed up as customers for Airtel IQ during the beta phase.

The Indian cloud communications market, estimated to be worth $1 billion, is growing close to 20% annually.
Airtel claims to be the country’s largest player in the B2B connectivity space and serves over one million businesses.

Q) Which of the following statements regarding Telecom sector is correct?

Telecom companies need to share a part their profit with the govt. which is known as Adjusted Gross Revenue.
Telecom is the second highest revenue earner for the government, after income tax.