Table of Contents
OTT
- With online and OTT content gaining traction in the Covid era over the traditional channels of viewership, the industry should embrace the digital change and work to enhance it for the audience
IMPACT
- The Covid-19 pandemic has impacted every single industry, but the businesses that were most affected are those which solely rely on people’s social nature, ie those in the entertainment and sports industry.
- One can argue that the media industry is the least impacted by the current pandemic, but it’s only the digital front, namely OTT platforms such as Netflix and online gaming, that have gained anything.
EXPANSION
- Nevertheless, the monetisation of these platforms has always been challenging in the Indian market, and expansion of the subscriber base post-Covid remains a big question.
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