Fresh Fruit Cake Movement – Burning Issues – Free PDF Download

Q1. Farmers of which state has launched the Fresh fruit cake movement?

1. Rajasthan
2. Gujarat
3. Uttar Pradesh
4. Maharashtra

• Fruit growers in rural Maharashtra have started an innovative ‘movement’ to promote fresh fruit cakes as a healthier option, instead of the traditional bakery-made cakes, to celebrate birthdays and other special occasions.

AIM

• According to farmers and agrarian experts, the aim of this ‘spontaneous’ movement, which is gaining popularity on social media, is to encourage farmers and their families to increase the intake of fruits in their diet and to find a new way of selling their produce in the times of COVID-19.
• Generally, it has been seen that fruit cultivators and their families do not consume adequate fruits as part of their diet,

Reason

• The production of fruits in several regions of the state has increased, leading to a surplus supply in markets and causing a drop in the prices of fruits.
• As part of the movement, farmers, their families and various organisations of cultivators are encouraging cakes made locally using fruits like watermelon, muskmelon, grapes, orange, pineapple and banana while celebrating special events.
• Farmers have already suffered due to the lockdown and now due to surplus supply, traders are purchasing their produce at lower rates, he said.
• The movement is serving the right purpose as farmers and their families are now consuming fruits on different occasions in the form of fresh fruit cakes. These cakes are far better than the bakery-made cakes which have less nutritional value
• Hoy Amhi Shetkari’, a farmers’ organisation, is holding a ‘fresh fruits cake’ competition on social media. Participants are supposed to make cakes using only locally available fruits.
• The movement is at a nascent stage and professional and commercial touch is needed to make the endeavour more sustainable to support farmers and their produce
• The movement was started by Maharashtra farmers
• It has created quite a buzz on social media
• It encourages healthy eating
• Increases Farmer income

• The unique movement involving farmers, their families and various organisations of cultivators encourages cakes made locally using fruits like watermelon, muskmelon, grapes, orange, pineapple and banana while celebrating special events.

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